One of the most strategies today to make your businesses succeed is through content.
Put Everything into content. Even a small detail which might you thinks that would help you to encourage consumer then do it.
Make it Personal. Everything you want to discuss with client you have to extend much effort to visit or have coffee with him/her.
SEO Powers. You can do it if you still have time.
Surprise your Client. After what your client have been read about you. You must exceed on client expectation.